Rainbow Riches – A Look at the Developer Behind the Game

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There are some names that are synonymous with the world of casinos, and one of these names is Barcrest. Whether you’re playing one of their popular slots in a land-based casino or spinning the reels of a video slot in your favourite online casino, you’ll undoubtedly love the excitement that games from this company will bring – excitement that could include some huge wins coming your way!

But who are Barcrest? And why have they become such a successful company in the worlds of both online and offline casinos? You’ll find out when you read through this interesting page…


A Brief History of Barcrest

Barcrest has been around since way before the world of online casinos came to life. In fact, they’ve been in business since way back in 1968. They originally created fruit machines for casinos, pubs, bars and betting shops, and they soon became a leading name in the UK gambling industry. During this time, they would release a number of iconic slots, which players of a certain age might still fondly remember playing.

In 1998, Barcrest was acquired by US giant IGT, however the company continued to trade under its original name. This purchase allowed IGT to expand into European markets, while Barcrest saw increased visibility of their products in new markets.

Barcrest’s success continued throughout the years, until the online gambling boom happened. Barcrest didn’t shy away from this challenge though – instead, they embraced it, releasing some massively popular games. One of these games was Rainbow Riches, which was released way back in 2006. It’s still one of the world’s most popular online casino games to this day, plus it has spawned a large number of different sequels.

The next big step in the company’s history came in 2011, when Scientific Games bought Barcrest from IGT for $33 million. Once again though, Barcrest still kept its name, allowing it to continue to benefit from the fantastic reputation it has. Scientific Games might not be the best-known name to British casino players, however they also own some other big businesses, including Bally Technologies, NYX Gaming and WMS Industries. They also own the OpenBet platform, which handles around 80% of sports betting in the United Kingdom.

Barcrest’s Most Popular Games

There’s one game that stands above all others in popularity, and that’s Rainbow Riches. It’s not the most complex game, however it still offers enough excitement to keep players spinning the reels for hours. What’s more, it can also be played at a variety of stakes, plus the prizes can be absolutely massive. Many people play it using their desktop computer, however the Rainbow Riches mobile game is perhaps the most popular.

There are also plenty of other top Barcrest titles though, and many of these can be found right here at Fruity King. All of them offer Barcrest’s trademark signature of great features and big prizes, so it’s no surprise to learn that they’re some of the more popular slots found on this site!

Why not head over and spin the reels of Rainbow Riches today, to see exactly why this Barcrest game has become so popular within online casino players in the UK?


Name: Rainbow Riches – A Look at the Developer Behind the Game

Posted On: 23/09/2019

Author: James Smith.

James Smith has been writing about casino games and strategies for over a decade. He is an expert in the industry and loves to help people get started with online gambling. In his free time, James enjoys reading books by other successful authors, cycling around town, or playing poker.